Adam S.
Business Strategist

Adam knows a strategy only works if people understand it. As MJ’s Business Strategist and HubSpot Certified Trainer, he turns complex systems into plain language—often with “Adam-isms” that flip the light switch and tape it in the on position. The goal is simple: clarity teams can act on today.

He architects HubSpot across the full flywheel—website, marketing, sales enablement, and service—linking process, data, and training so adoption sticks. The method is structured and practical: define outcomes, map the workflow, document the playbook, coach the team, measure what matters (and cut what doesn’t).

Professional highlight ahead: the INBOUND ’25 stage, where he’ll share lessons from real implementations—wins, potholes, and what to do next.

Life at home is grounding and lively. Adam and his partner, Cara, are raising two kids with help from a beagle whose talents lean heavily toward mischief. For perspective, he thinks of Cape Spear in Newfoundland—the far edge of North America and a reminder to keep work clear, essential, and pointed in the right direction..